Date and Time
Tuesday Nov 11, 2014 Tuesday Nov 18, 2014
Tues, Nov. 11 1-4 pm and Tues, Nov. 18 - 1-4 pm
Location
McHenry County College Shah Center 4100 W Shamrock Ln. McHenry IL 60050
Fees/Admission
$50
Contact Information
Illinois Small Business Development Center
815-455-6098
Send Email
Description
NEW: Branding 2-Day Workshop for Small Business: Those looking to create a new brand, rebrand their existing business or extend their brand to new products and services can benefit from this workshop. Business owners will receive the knowledge and tools needed to present their brand in a positive light and start generating new streams of revenue. Fee: $50.
The first workshop is Brand Strategy from 1 to 4 p.m. Nov. 11 and will focus on how to perform a brand audit, establish a brand personality, and create a brand experience, plus much more. The second workshop, Brand Development, takes place from 1 to 4 p.m. on Nov. 18.
Does your current branding attract your ideal customers? Find out the best methods to revise your marketing approach that will lead to increased profits and repeat business. The Brand Strategy workshop will show participants how to research the effect of their proposed brand on various demographics, the appropriate way to build surveys or panels and how to interpret customer analytics.
COURSE ID# NBD S84 002
