Date and Time
Tuesday May 5, 2015
1:00 PM - 4:00 PM CDT
Tuesdays April 28 & May 5 1-4 p.m.
Location
McHenry County College Shah Center 4100 W Shamrock Ln McHenry IL 60050
Fees/Admission
$50
Contact Information
Illinois Small Business Development Center
815-455-6098
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Description
BUILD YOUR BRAND TO CREATE A LASTING IMAGE AND STAND OUT FROM THE REST
Whether you want to create a new brand, rebrand your existing business or extend your brand to include new products and services, this must-attend workshop will provide you with the knowledge and tools needed to brand at your best. You will learn:
• How your current brand is perceived by customers
• How to read analytics to adjust your marketing plan and save money
• How to attract your ideal customers
• How to maintain a consistent brand image
Brand Strategy – Day 1
Do you know what makes your business unique? What differentiates it from its competitors? If not, you need to know what you’re missing so that new customers will give your business over your competitors
Brand Development – Day 2
Not attracting your ideal customers? Attend this session focused solely on brand development. Learn how to revise your marketing approach and increase profitability and repeat customers. You’ll also leave this session having learned how to research the effect of your proposed brand on different audiences, how to build surveys or panels, and how to interpret customer analytics.
