Kara Lineal is the President and Chief Marketing Officer of Plum Grove Inc. In her career, Kara has served global retailers, brands, and manufacturers with an innovative approach combining market research, technology, data, creative elbow grease, and an obsession with the customer experience. She’s brought products to market ranging from luxury home goods to smart home electronics and mobile apps. She’s marketed brands including Champion, Spalding, Jockey, Hummer, Eddie Bauer, Coleman, Martha Stewart, and more. Her award-winning background includes multiple patents, a Design & Engineering Award in Consumer Electronics, and packaging design honored in a hardcover publication on branding.