Small businesses have to work a little harder during the holiday season to make sales and attract customers. This is because they are up against big businesses that have more resources to draw on. However, with a little bit of planning and preparation, small businesses can come out ahead during the holiday rush. Here are some tips from the Cary-Grove Area Chamber of Commerce for getting your business ready for the holidays:
Liven Up Your Storefront
If you want to attract customers to your small business during the holiday season, IELFS notes that it's important to decorate your storefront. You can create a festive atmosphere with holiday decorations and lights. This will make your business stand out among the competition and attract attention from passersby.
You don't have to spend a lot of money on holiday decorations. Fit Small Business points out that there are many simple and inexpensive ways to dress up your storefront for the holidays. You can hang wreaths, garlands, and ribbons, or put up Christmas trees and lights. You can also put out festive displays in your windows or set up a tree or snowman figurine in front of your store.
No matter how you choose to decorate your storefront, it's important to make sure that it's in line with your branding and marketing strategy. Make sure that the decorations reflect the type of business you run and the products and services you offer. This will help customers connect the decorations with your business and increase sales during the holiday season.
Hire Temporary Staff
If you expect a busy holiday season, you may need to hire extra staff to help out. You can hire seasonal workers to assist with tasks such as customer service, shipping and receiving, and stocking shelves. If you're not sure where to find seasonal workers, there are many online job boards that list seasonal jobs. You can also post a job ad on your website or on social media.
When hiring seasonal workers, screen candidates carefully. Make sure you ask the right questions in order to assess their qualifications and suitability for the job. You should also be prepared to give them a training program so they can learn about your business and the products you sell.
A Holiday Marketing Strategy
If you want to increase sales during the holiday season, it's wise to update your marketing approach. This means tailoring your marketing messages to appeal to holiday shoppers. You can do this by using seasonal keywords and phrases in your marketing materials, such as "holiday gifts," "holiday deals," and "winter sales."
You can also adjust your advertising and promotional tactics to match the holiday season. For example, you can run holiday-themed ads, offer discounts and special deals, and hold in-store events and promotions. You can also create special holiday editions of your company newsletter or website.
Affordable Gift Guide PDFs
If you want a cost-effective way to create a gift guide for your business, consider using PDFs. PDFs are easy to produce and can be customized to fit your needs. If you have a PDF that turns out to be too large to share, or if you want to produce multiple documents for different segments of your target audience, then just split them into separate PDFs by using an online tool is just five easy steps. PDFs are versatile and can be used in a variety of ways, such as:
Posted on your website or blog
Included in your company newsletter
Sent to customers via email
Distributed in print format
To create a PDF gift guide, start by designing a cover page, then create a table of contents and add the individual pages. Once the PDF is complete, you can export it as a PDF file and post it on your website or distribute it electronically. You can also print it out and include it in your company newsletter or other marketing materials.
How to Give Back
One of the best things about the holiday season is that it's a time for giving back to the community. There are many ways to give back to your local community during the holiday season, and the best way to find out what's available is to talk to your local chamber of commerce or business association. Some of the most popular ways to give back to the community during the holidays include:
Holiday food drives
Toy and clothing drives
Volunteering at a homeless shelter or soup kitchen
Collecting money and toys for children in need
Creating a charity gift drive
Attracting Last-Minute Shoppers
Try to appeal to last-minute shoppers too. To attract last-minute shoppers, ensure you have a good inventory of products on sale or clearance. Additionally, offer convenient shopping options, such as online shopping, in-store pickup, and same-day shipping.
If you’ve been putting off preparing for the holiday season, now is the time to get started. There are still plenty of things you can do to make your business stand out from the competition. Follow these tips, and you’ll be well on your way to a successful holiday season!
Join the Cary-Grove Area Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.