FOR IMMEDIATE RELEASE
firstname.lastname@example.org | 312.953.8323
Gigi Lubin email@example.com |
773.549.0000 ext. 102
NEW CONDIMENT HITTING JEWEL-OSCO CHICAGO AREA STORE SHELVES
Local brand Somers Family MustKetch Combines Ketchup and Mustard for a “Cravable” Sensation
Chicago, Ill. (September 1, 2020) – Pandemic cooks have a new condiment to check out when shopping at Chicagoland Jewel-Osco stores - Somers Family MustKetch, created by Somers Family Specialties LLC. MustKetch will be available in 49 Chicagoland Jewel-Osco stores starting September 1, 2020.
“It’s not easy to bring a product to market in regular times, let alone during a worldwide pandemic,” said Chef Charlie Baggs of Culinary Innovations in Chicago. Baggs creates craveable foods for companies all over the world. “We think MustKetch is the right product for now when people are cooking at home and looking for tasty alternatives to their everyday dishes.”
MustKetch represents an emerging condiment category combining a special mustard and ketchup recipe – along with an array of spices and natural flavors – to create three unique taste experiences with particular use as toppings, dips and flavorings. The three flavors are:
MustKetch Original – A combination of mustard and ketchup ingredients with
natural spices for extra pizzazz. Try it on hamburgers, hot dogs, chicken tenders,
French fries, hash browns, and scrambled eggs.
MustKetch Zesty – A unique blend featuring a bit more mustard, along with dill,
poppy seeds, and celery salt for a tangy, tasty hit. Suggested uses include hot
dogs, bratwurst, sausage, tuna salad, French fries, dip, or dressing for salads.
MustKetch Smoke – A natural, smoky, slow-cooked essence with spicy, peppery
undertones. Use it as a marinade or a brush-on topping for grilled meats, fish, and
MustKetch is on trend with U.S. consumers, especially millennials who seek exotic and diverse flavors and healthy, gluten-free, organic, and non-GMO foods. MustKetch is proudly made in the U.S.A. without preservatives, high-fructose corn syrup, genetically modified food ingredients, or artificial flavors and colors. The healthy and wholesome condiment is also gluten-free and cholesterol-free, with only 35 calories per two-tablespoon serving.
MustKetch was the brainchild of Todd Somers, a sports fan and a former Northwestern University quarterback. As he wondered why he had to wait in long lines for both mustard and ketchup at sporting events, the fateful question hit him: “Why hasn’t anyone combined these two tasty condiments before?”
He and his wife, Ann, his college sweetheart, started experimenting in their kitchen in Trout Valley, Ill., blending mustard and ketchup in various proportions. They discovered some exciting flavors with the help of their six children, and for fun, named their concoction MustKetch. Todd and his brother, Scott, an entrepreneur in Los Angeles, crafted the initial plan to launch the trio of Somers Family MustKetch flavors to the Chicago market and beyond. These taste sensations and recipes are for anyone who likes to cook, grill, or eat great food.
In addition to the 49 Chicagoland Jewel-Osco grocery stores, Somers Family MustKetch is available in local Chicago area retailers and at Amazon.com. Somers Family Specialties LLC is also a proud partner of Northwestern University Athletics (and Northwestern Sports Properties LLC).
About Somers Family Specialties, LLC
Somers Family Specialties was co-founded by President and CEO Todd Somers and his brother, Scott Somers, who serves as chairman. Additional partners include food executive Dan Pittard, vice chairman, Chef Charlie Baggs, chief innovation officer, Ron Farnum, branding expert, and Wendy Kritt, marketing and; food industry expert. Their mission is to bring new healthy, wholesome, and delicious condiments – with a taste of Chicago – to “Taste Explorers” who have a zest for the unexpected. Somers Family MustKetch is manufactured in Melrose Park, Ill., and packaged and warehoused in Elgin, Ill. For more information, including recipes and serving ideas, visit mustketch.com
About Albertsons Companies, Inc.
Albertsons Companies is one of the largest food and drug retailers in the United States, with a strong local presence and national scale. Albertsons Companies operates stores across 34 states and the District of Columbia under 20 well-known banners, including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Market Street and Haggen.